Search Engine Optimization

Search Engine Optimization

How to Master SEO

Make your website or e-shop Google page 1 friendly!

SEO Tips

You just created your website or e-shop? But, you get no traffic? Here is what to do, if you want to improve in Search Engines results and rank higher than your competitors on Google.

Put your e-commerce site or website or blog to the top with the following steps. Avoid common pitfalls and end the period of losing clicks, that drive you on losing traffic.

Before anything else, in order to setup your website, you need to have a domain name, web hosting, and an SSL certificate. Before opening your website to the public, add:

  • sitemap
  • error page 404
  • terms of use
  • privacy policy
  • contact us page
  • cookies notification
  • and index your site at Google Webmasters

In case you feel that all these sounds like an alien language, then reach out for a SEO Expert.

Define your SEO strategy
Define your SEO strategy

The SEO List

The most important factor for building a strong and solid website is RESEARCH.

  • Keyword and competitor research.
  • Find keywords for your homepage and all main pages.
  • Keep them organized by product, page and use.
  • Separate popular keywords from long tail keywords.
  • Do not overuse the keyword again, and again, and again!!!
  • Define which keywords your competitors use (it is a good idea to install the Free Moz Toolbar).
  • Track down from where your competitors get their inbound links.
  • Make a keyword lake for your Blog posts (yes, you must have a blog).
  • Pay attention to the site architecture. UX & UI are crucial. If you have noticed that between your competitors, certain structure helps to make more traffic/sales, then go for it. Save time and money by choosing the winning model.
  • Now focus on how to make your site look much friendlier and appealing to prospective visitors. Is it photos? Colors? Background? Testimonials? Easy & clear steps?
  • Define your target group.
  • Make a calendar for your actions plan and keep it.
  • If your site is on air, then spot any site errors and write down all given suggestions.(or hire an expert)
  • Fix any website speed issues. (or hire an expert)
  • Keep it mobile friendly. Check your website at Google. It offers a free report: See What To Fix for each section.
Start your SEO strategy with deep research
Start your SEO strategy with deep research


What to Do

Do on page optimization regularly:

  • Site structure: excellent architecture can affect your website’s usability and sales. Keep it simple, clean, easy to navigate, use breadcrumbs, use logical thinking and run a lot of A/B testings.
  • Usability is all about fun & easy user experience. Make as fewer steps as possible for all aspects of your site.
  • Rich snippets have a huge impact on a website’s rankings. To learn how to set them, read Google guides. To check your rich snippets visit Google tester.
  • On-page keyword optimization includes: page title (keep it relevant), headers + typography, subheaders, paragraphs, text size (300 words), short sentences, product descriptions, image file names (keep it relevant), image alt, tags, categories, meta title+description, URLs, set featured image, great 2–5 photos.
  • Internal linking helps you to establish your own anchor text. It is a good practice for boosting your ranking for your top keywords.
  • You must have a mobile-friendly version of your site if you want to find more customers. Hire a developer for building the best possible results.
  • Customer’s reviews are the top marketing strategy you can have for free. Ask from your clients to write a review and give them a reward for that.
  • You need Social Media integration from day 1. Set up your Social Media accounts, name them and set the URLs according to your brand and start using them even before the launching/opening day of your website. Social Media are growing your community, engaging with visitors/customers, and are perfect for sharing your content. All the above impact your SEO and sales.
  • Photos must be clear, solid, with a professional eye and should have all the appropriate descriptions.
Do regular SEO on page optimization
Do regular SEO on page optimization


Next level SEO

Testing should become your second nature. Every week you have to test absolutely every single page of your site. This is how:

  • Google Analytics
  • Keywords
  • PPC campaigns
  • A/B testing
  • Search from different browsers and devices

What else?

Blog content must be relevant to your industry and should add value to your topics. If you can not write your digital content then find experienced copywriters or bloggers and build a balanced synergy with them. Same goes with newsletter and email marketing. Of course, a specialist can save you time, effort and a lot of money if you want to have results as soon as possible.

The value of links

If you have done all the above, here comes the last step: high-quality link building. Concentrate on quality and avoid quantity! Google is very strict about this. It can penalize your site if you have too many poor inbound links. Choose only top authority websites to link with (use Moz’s toolbar) and be extremely picky.

Update your SEO strategy according to your goals
Update your SEO strategy according to your goals


Use your Local Community

If you are a local business then you should use all the given opportunities to rank high in local searches. Submit your business to all major directories and into as many niche directories. Remember that they must be relevant to your business. Don’t forget to use location-based keywords in all of your descriptions, only if it is appropriate.

Bonus SEO tools

It is good to have as many digital “eyes” as possible. So you can try these SEO tools, too:

Interesting Articles about SEO


Check SEO performance results
Check SEO performance results


About the author

Areti Vassou is a Digital Strategy Director. Make Ideas Happen @ Social Media Strategy, Digital Copywriting, Digital Graphic Design, Web Design, SEO, SEM, Email & Content Marketing.

You can follow her at FacebookTwitterLinkedIn or have a look at her work at


If you liked reading this article, please recommend and share it with your social media friends and help others find it. Thank you!

Published by Areti Vassou

Digital Strategy Director. Make Ideas Happen @ SEO, Copywriting, Branding, Content Marketing, Social Media Strategy, Blogging, Web Design and Email Marketing.

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